Wego announces expansion in Pakistan amid country's sustained travel growth
Wego, the leading travel app and the largest
online travel marketplace in the Middle East and North Africa (MENA), has
announced its expansion into Pakistan, reinforcing its growth strategy across
high-potential emerging markets.
As Pakistan’s travel sector experiences
sustained growth and rising demand for both domestic and international travel,
Wego enters the market at a pivotal time. The company aims to enhance the
travel experience for Pakistani users by offering localized services, seamless
booking, and greater access to competitive travel deals.
Localized solutions for a growing market
Wego’s entry includes support for transactions in Pakistani Rupees (PKR), eliminating exchange rate uncertainties and hidden costs. With local IATA accreditation, Wego has forged partnerships with major Pakistani airlines such as PIA, AirBlue, AirSial, Fly Jinnah, and Serene Air, expanding its offerings across both budget and premium segments.
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These local collaborations complement Wego’s global network of airline and hotel partners, giving Pakistani travelers access to a comprehensive range of options tailored to their preferences.
Enhanced user experience
Wego’s platform is designed to deliver transparent
fares, flexible booking options, and personalized deals. Features like detailed
flight information, fare comparisons, and real-time availability help users
make informed and efficient travel decisions.
To support its growing customer base, Wego has
launched a dedicated 24/7 support line based in Pakistan, ensuring prompt
assistance and localized service.
Physical presence and long-term commitment
Highlighting Wego’s long-term commitment to
Pakistan, the company has opened its first consumer-facing outlet in Lahore,
offering in-person assistance and reinforcing its omnichannel approach.
“Pakistan is a vibrant and fast-growing
market, driven by a young population eager to explore the world,” said Dean
Wicks, Chief Flights Officer at Wego. “By expanding our services here, we’re
making travel more accessible, affordable, and reliable for Pakistani users.”
Wego’s CEO and Co-founder Ross Veitch added, “We’ve
operated an R&D center in Lahore for several years, and now we're scaling
our consumer operations. By partnering with local airlines, hotels, and travel
providers, we’re bringing greater value and choice to travelers in Pakistan.”
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Tapping into Pakistan’s aviation boom
Wego’s expansion coincides with a resurgence
in Pakistan’s aviation sector. Over the past year, both local and international
carriers have restored suspended routes and introduced new connections,
boosting travel access to Europe, the Middle East, and key domestic destinations.
Highlights include:
- Islamabad gaining direct flights to Paris and Manchester
- Lahore reconnecting with Baku, Dammam, and Kuwait
- Sialkot adding routes to Bahrain, Doha, Muscat, Abu Dhabi, and Riyadh
This renewed connectivity is expected to
accelerate further as PIA prepares to resume European routes
and private airlines expand international operations. The Gulf region
remains the largest source of outbound demand, while Europe is
re-emerging as a critical long-haul destination.
“Pakistan’s
aviation sector is at a turning point,” Wicks noted. “With expanding routes and increasing competition, travelers now
have more options than ever before. Wego is here to help them make the most of
it.”
Looking ahead
By deepening its presence in Pakistan, Wego is strategically positioning itself to serve a dynamic and growing travel market. With localized support, broader connectivity, and tailored travel solutions, the company aims to become the go-to travel platform for Pakistani consumers, delivering smarter, more personalized travel experiences across the board.
Source: Pro Pakistani