Consumers most likely to recommend Emirates brand to others
Emirates has been ranked the Most Recommended
Global Brand for 2025 by YouGov, earning an impressive 88.4%
recommendation score — the highest among all brands worldwide.
The Dubai-based airline is the only aviation company to appear in the global
top 10 list.
The rankings, based on YouGov BrandIndex data,
reflect responses from over a million consumers across 28 markets between June
2024 and May 2025. The scores indicate the percentage of customers likely to
recommend a brand to others, adjusted for brand size in each market.
Emirates President Sir Tim Clark welcomed the
recognition, saying, “This honour highlights
the trust and loyalty of our passengers, and we remain committed to delivering
exceptional service, innovation, and care across every journey.”
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In the first half of 2025, Emirates continued
its global expansion by launching flights to three new cities, reimagining
travel retail stores across Asia, Africa, and Europe, and deploying its new
A350 aircraft to 10 destinations. The airline also became the world’s first Autism
Certified Airline™, underlining its efforts to make travel more
inclusive.
By the end of 2025, Emirates aims to serve
over 70 cities with aircraft featuring the latest cabin designs and offer over 2 million
Premium Economy seats, enhancing comfort for a broader segment
of travelers.
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This is not the first time Emirates has topped
YouGov rankings. In 2024, it was the most recommended brand in the UAE and
earned top satisfaction scores among US flyers, particularly Millennials and
Gen Z.
YouGov, a global data and analytics firm,
compiles its annual brand rankings through real-time consumer feedback
collected via its BrandIndex platform.
Source: Bloom Pakistan