Islamabad Airport launches new service to meet and assist passengers
The Pakistan Airports
Authority (PAA) and Walee Al-Nazawy have signed a strategic agreement to
introduce Khushaamdeed,
Pakistan's first dedicated premium airport Meet & Assist service, at
Islamabad International Airport.
The initiative marks a significant development in the
country's aviation sector by introducing an internationally recognized airport
hospitality model aimed at enhancing passenger convenience and service standards.
The Khushaamdeed service will provide travelers with
dedicated airport hosts, expedited airport facilitation, baggage assistance,
personalized guidance, and concierge support from arrival through departure.
The service is designed to deliver a smoother, faster, and more comfortable
travel experience for domestic and international passengers.
The launch represents a major step in the modernization
of passenger services at Pakistani airports and reflects ongoing efforts to
align the country's aviation sector with international best practices.
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Officials said premium airport concierge services are
widely available at major airports across the Gulf, Europe, and Asia. The
introduction of Khushaamdeed marks the first time Pakistan has established a
structured airport hospitality service under a dedicated brand.
The initiative is also being described as a landmark
public-private partnership aimed at improving passenger facilitation, raising
service standards, and strengthening Pakistan's image as a modern aviation
destination.
Speaking at the launch, Air Marshal (Retd.) Arshad
Malik, Chief Executive Officer of Khushaamdeed, said the service would
introduce a new level of passenger care and airport facilitation in Pakistan.
He said the objective is to make travel through Pakistani airports more
efficient, comfortable, and welcoming while meeting international standards of
service excellence.
The service is expected to benefit a wide range of
travelers, including diplomats, overseas Pakistanis, business travelers, senior
citizens, families, foreign delegations, and international visitors seeking a
premium airport experience.
Officials said the initiative supports broader efforts
to modernize Pakistan's aviation infrastructure, improve passenger services,
and strengthen the country's position as a regional travel and transit hub.
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Operations will initially begin at Islamabad
International Airport, with plans under consideration to expand the service to
other airports across Pakistan in the future.
Walee Al-Nazawy is a strategic partnership between WALEE Group and Al-Nazawy
Group focused on developing premium aviation, hospitality, and passenger
experience services across Pakistan and the wider region.