Global graphic design platform keen on designing PIA's new logo and re-branding
In a major development for Pakistan International Airlines (PIA),
global graphic design platform Canva has
offered to organize and fully finance a nationwide design competition aimed at
creating a complete brand refresh for the newly privatized carrier.
The proposal was announced by Ahmed Iqbal, Canva’s
General Manager for the Middle East, North Africa, Afghanistan, and Pakistan,
via a LinkedIn post. The initiative seeks to involve local creative talent in
redefining the visual identity of the national airline as it transitions under
new ownership and management in 2026.
Engaging the Nation in PIA's New Era
Highlighting PIA’s historic aviation legacy—recalling an era when the carrier trained international pilots and helped establish foreign airlines—Iqbal emphasized that rebuilding public confidence requires broad engagement.
Read More PIA
not to change logo or aircraft design
Referencing statements from PIA’s incoming leadership
that "a nation's trust has to
be earned, it cannot be taken for granted," Canva proposed a
public-facing campaign titled "By
Pakistanis, for Pakistan."
Under the terms of the proposal:
·
Full Financial Backing: Canva will bear the complete
cost of organizing the competition, including a substantial prize pool for
participating designers.
·
Scope of Work: Pakistani creatives will be invited to
submit designs for a brand-new PIA logo and a comprehensive set of brand
identity guidelines.
·
Platform for Talent: The competition aims to showcase
domestic creative talent while honoring Pakistan’s design heritage on a
high-profile national asset.
Appeal to PIA Leadership
To move the initiative forward, Iqbal issued a public
call requesting connections to PIA’s senior executive management to present the
proposal formally.
If accepted by the airline's new leadership, the competition could mark one of the most prominent public-driven rebranding efforts in Pakistan's corporate history.
Source: Daily Pakistan