Pakistan Airports Authority looking to award digital advertising projects at airports
The Pakistan Airports Authority
(PAA) has issued a call for Expressions of Interest (EoI) from qualified
advertising firms and media agencies to undertake digital branding and
advertising projects at the country’s three major airports.
The initiative covers Islamabad
International Airport (IIAP), Jinnah International Airport (JIAP) in Karachi,
and Allama Iqbal International Airport (AIIAP) in Lahore, aiming to modernize
and enhance visual communication and brand presence across these key aviation
hubs.
According to the PAA, selected firms
will be responsible for the planning, design, and execution of digital
advertising installations across several high-visibility zones, including
access roads, landside areas, parking zones, and both the interior and exterior
of the Passenger Terminal Buildings.
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The authority is particularly interested in cutting-edge formats such as digital screens, LED video walls, and 3D installations. Bidders are required to provide detailed specifications for each proposed medium, including dimensions, resolution, and placement strategy. The emphasis will be on maximizing visibility without disrupting airport operations.
In addition to technical details,
the proposals must include full-color visual concepts that demonstrate the
aesthetic and commercial impact of the branding elements. Applicants must also
specify whether the bid is for a short-term contract (up to 12 months) or long-term
engagement (up to five years), accompanied by a clear implementation timeline.
Firms with a proven track record in
managing similar projects—especially within airports or comparable commercial
venues—are encouraged to apply. Proposals should also detail prior clients,
project outcomes, and relevant references.
Finally, all submissions must
outline a commercial offer, including proposed monthly or annual licensing fees
payable to the PAA.
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The call is part of a broader effort to elevate Pakistan’s airport infrastructure with modern, revenue-generating advertising solutions. Interested firms are invited to submit complete proposals in line with the outlined criteria.
Source: Newspapers