PIA extends two agreements with Sabre  

Pakistan International Airlines (PIA) has extended two agreements with Sabre, global provider of airlines related services.

Both companies have been in content distribution agreement for the last many years. PIA and Sabre have had a successful GDS joint venture in Pakistan since 2004.

The extension of the content distribution agreement will allow PIA to continue to have full access to Sabre’s extensive global seller network. PIA will also continue working with Sabre in a joint venture which allows the airline to better market and sell its content using Sabre’s advanced technological solutions, including the intuitive ‘Sabre Red 360’ point of sale, to Travel Agents across Pakistan.

“We are delighted to have reaffirmed and strengthened our relationship with Sabre with these two renewals so that, together, we can move forward with our plans to not only grow PIA’s footprint and revenue, but also to facilitate growth in the wider Pakistan travel ecosystem,” said Air Vice Marshal Muhammad Amir Hayat, Chief Executive Officer, Pakistan International Airlines.

PIA services a network of locations across Pakistan and throughout Asia, Europe, and the Middle East, and has ambitious plans to expand its network further.

“We greatly value our partnership with PIA, and we’re pleased and proud to have cemented this important relationship with these multi-year renewals. As the travel industry recovery continues apace, it’s vital that the travel agency community in Pakistan can access Sabre’s advanced global suite of solutions and services,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales, Asia Pacific.  

Source: https://asianaviation.com/